At Harold L. Kestenbaum Franchise Law Firm, it is my mission to provide comprehensive business and legal services as well as to provide guidance on how to navigate the franchise landscape to both start-up and experienced franchise companies. Specializing in franchise law for more than 35 years, I have encountered companies that, over time, have questioned if their existing franchise system needs improvements.
If you are questioning if your franchise system needs an upgrade, more than likely it does. First, contact a franchise lawyer to see what precautionary steps should be taken if you need to make changes to your business model.
Franchisors note that when making changes to their business model, repositioning the message of their business is a vital step for improving its business. Advertising, public relations, and marketing are various outlets that can assist in relaying this message.
Another method involved in upgrading your business is by revamping your website. By revamping your site, you can ensure that you have the latest technology and features of this ever-changing environment and ensure that the site is amplified to be conversion friendly search engine optimization.
Although your team may have significant experience in the franchise business, it doesn’t hurt to refresh their skills by completing online modules or provide training classes. That way your team is always sharp and easily adaptable to any changes that are necessary for your business.
In my book, So You Want To Franchise Your Business, I quote Doug MacDonald, president of Boston’s The Gourmet Pizza, explaining how “change is our friend”, although to many people change can be freightening. My advice to every franchisor and franchisee is to never sit in one spot. Create a culture where people are encouraged to recommend improvements. I guarantee that your company will go far in that type of environment.
If you would like to learn more information about services I provide regarding modifying, updating, or improving your existing franchise business.