As the franchisor, it is imperative that you reinforce your brand image from the start. Your brand is your marketplace identity, and it can include your name, product or service, a logo, slogan and even a color scheme. Consistency is key as it is what your customers will come to expect. Without consistency from unit […]
Utilizing the services of an area representative in the selling of franchise units is about to get a lot more complicated — and expensive.
Owning a successful business might make you think franchising is the logical next step. If your current operation is doing well, then you will do twice as well with another, right? Wrong. Just because you have a great concept, are attracting customers and making money doesn’t automatically mean your business will succeed as a franchise. […]
For Immediate Release: HAROLD L. KESTENBAUM HONORED AS “LEGAL EAGLE” BY FRANCHISE TIMES Franchise Attorney Receives Award for Second Year in a Row EAST MEADOW, NY – Harold L. Kestenbaum has been named a recipient of the 2014 Legal Eagle award by Franchise Times. Kestenbaum, an attorney specializing in franchise law and a franchisor […]
Franchising has boomed in recent years, and the reason why is because it works. You can build a solid enterprise with a good concept, good management and the right amount of capital. Here are the top five reasons why it may make sense for you to franchise your business. You want to expand your brand, […]
Location, location, location. This well-worn real estate axiom is true for a reason. Real estate can play an important role in your franchise. Depending on your concept, you may require a storefront that sees high foot traffic or a location that maintains the same look and feel as your other franchises. Other concepts may rely […]