Expanding your franchise opportunity into multiple states is a great way to grow your brand. There are numerous reasons for introducing your brand to a new market, such as more exposure in new territories where perhaps there isn’t as much competition. Isn’t it simple math? Your statewide franchise locations are profitable, so why not expand […]
Becoming a franchisor is a decision that involves changing your very identity. When you decide to franchise, you not only need to understand the ins and outs of the franchising world but also understand your own role as a franchisor. Do you think you are ready to become a franchisor? Take a look at the […]
As the franchisor, it is imperative that you reinforce your brand image from the start. Your brand is your marketplace identity, and it can include your name, product or service, a logo, slogan and even a color scheme. Consistency is key as it is what your customers will come to expect. Without consistency from unit […]
Utilizing the services of an area representative in the selling of franchise units is about to get a lot more complicated — and expensive.
Owning a successful business might make you think franchising is the logical next step. If your current operation is doing well, then you will do twice as well with another, right? Wrong. Just because you have a great concept, are attracting customers and making money doesn’t automatically mean your business will succeed as a franchise. […]
Franchising has boomed in recent years, and the reason why is because it works. You can build a solid enterprise with a good concept, good management and the right amount of capital. Here are the top five reasons why it may make sense for you to franchise your business. You want to expand your brand, […]
Location, location, location. This well-worn real estate axiom is true for a reason. Real estate can play an important role in your franchise. Depending on your concept, you may require a storefront that sees high foot traffic or a location that maintains the same look and feel as your other franchises. Other concepts may rely […]