If you’re thinking about franchising your business, it’s time to enlist the help of a professional and get the critical information you will need to take the next step. Franchise attorney Harold Kestenbaum has written a fascinating book entitled “So You Want to Franchise Your Business” that can lead you in the right direction.
In his book, Harold shares his expert opinion on a number of pre-franchise subjects like the benefits of franchising, hiring the right advisors and what else you need before bringing your franchise to the open market. Once you establish your franchise, Harold’s “Keep It Going” section reviews advertising marketing and public relations, fine-tuning your program and dealing with recalcitrant franchisees.
One of Harold’s favorite chapters in the book is called “Best Practices of Top Performing Franchisees.” In it, some of the best franchisors in the industry, including Dr. Casey Cooper of It’s A Grind, Laurie Baggio of 1-800-GOT-JUNK?, Jim Roark of Mr. Appliance and Mitch Cohen of Dunkin’ Donuts, offer valuable insight to young franchise systems. The final chapter in “So You Want to Franchise Your Business” highlights the importance of creating an exit strategy. Harold admits it seems counterintuitive to look at an exit strategy after all your work to establish your passion into a franchise, but plain and simple, you need an end goal if things don’t work out.
Harold said he wrote this book for two reasons: I wanted readers to understand precisely what is needed to start and grow a franchise company. We wanted them to understand if they have what it takes to do so, before they spent perhaps hundreds of thousands of dollars and years of their life pursuing what might be the wrong endeavor.
To purchase Harold Kestenbaum’s book from Amazon, click So You Want to Franchise Your Business.
About Harold Kestenbaum
Harold Kestenbaum has specialized in franchise law for over 35 years, working on more than 100 franchise concepts. The former franchise and general counsel to Sbarro Inc. and national franchisor of more than 900 restaurants. If your thinking about franchising your business or need legal advice on your current franchise, contact Harold Kestenbaum the top rated franchise lawyer!